Semantic SEO: Optimizing Web for Crawlers that Understand
CRB has around 6 years of experience as a digital marketer during which he has worked for local and multinational brands and helped them grow. He has worked extensively on optimizing WordPress websites for small, medium and big brands and help them get better conversions at lower costs. Starting in the age when websites search engine crawlers relied on words (syntax) to understand the relevance of page to a certain query string – his skills have evolved and helped many small, medium and large scale websites to leverage their web presence for search engine crawlers that understand the ‘intent’ of a search query.
He is the co-founder of Pulse Digit – a digital marketing agency exclusively dedicated to digital marketing services. It provides consultations and training services to businesses and individuals on a wide range of topics including online branding, reputation management, SEO, SEM, SMO, Affiliate Marketing, among others. Get in touch with him on Twitter @CRB_Guru
Topic Description: Semantic SEO: Optimizing Web for Crawlers that understand SEO is a wide topic and has many facets to cover. But in this topic, I will be focusing on making the site and its content ‘understandable’ to search engine crawlers. At the end of the session, the participants will know:
- Syntactic Vs Semantic SEO
- Types of structured data
- Tools and resources to implementing them
- Plugins/resources for wordpress
Intended Audience: Developers and digital marketing practitioners interested in building a better & profitable website