Marketing Fundamentals to level up your WordPress Business.
Topic Category: WordPress Business/ Panel Discussion
Speaker Type: International
Speaker Bio:
M Asif Rahman has proudly appeared in nearly 100 WordCamps all around the world and delivered speeches in over 20 WordCamps. Interestingly, Mr. Asif has retired last year by the age of 34, announcing his retirement via a 10,000-word semi-autobiography in HeroPress, which you could read here – https://heropress.com/essays/retiring-young-bangladesh-thanks-wordpress/
He is very excited to be part of the panel and be present in WordCamp Kathmandu, which will be his first time in Nepal, as he missed last year because of US Bangla plane crash!
Session Summary:
The journey of product marketing starts with the conception of the product itself. The success and failure of a product is basically determined during its inception – This may sound a bit prophetic, but conception of a product is the very basis of its success. WordPress got traction because of its underlying concept of open source and its ability to fulfill the most acute principles of UX.
So, any WordPress product should have this very traits built into it – they should be built to serve a specific function, should be free (at least the most compelling part of it), and most of it should excel in the basic principles of sustained usability. These are the very elements that determine the scope and extent of the success of a product on WordPress.
Apart from this very foundation marketing question, there are complexities (if you don’t know) and simplicities in marketing a product (if you know) on WordPress. As is in marketing, the real challenge (read life long challenge) remains to continuously scale the product, increase sales, monetise it and make it self sufficient in monetary terms to keep it FREE.
So the questions are, how can a product developer integrate the simple yet complex product marketing principles into actual action? How can they continue to provide the main features of their product for FREE while growing revenue of their paid products?
If you are plugin developer or theme developer and if you are struggling to meet the development cost of these products, then you might definitely be thinking, how did others succeed in marketing their products that are similar to yours? How did they answer the above questions successfully?
We can feel that pain! Believe us, we have been through that. And that’s why we have decided to share what we have learned. So, level up your marketing game, join our WordCamp panel discussion this year as we discuss the above and other relevant questions central to the success of developing and marketing a product on WordPress.
Marketing is prose, and a good one that one!
Other Team Member
Chitra Raj Bhandari
Mainul Kabir Aion
Intended Audience: Everyone