In my presentation, I’ll discuss how to optimize the lead generation process for more leads in recent and upcoming years, how to convert maximum conversion from potential leads, and the connection between these two.

So, what are the trending solutions to optimize the lead generation process for more leads in recent and upcoming years? Though there’re different types of suggestions depending on the lead categories. I’ll discuss some general ways that are suitable to collect all types of leads.

Now, to increase the conversion rate of your website from the potential leads, I’ll discuss a few points such as identifying buyer persona, finding areas of improvement, improving user experience, and more.

So, the connection between these two is simple. Lead generation is about attracting new potential customers for your website, whereas CRO is about optimizing your website that ensures the desired action from your users.

Session Type: Lightning

Presentation Language: English