Hello! I’m a Senior Marketing Strategist at WPManageNinja and Fluent Forms for the last 4 years. WPManageNinja is powering more than 500K websites around the globe, and Fluent Forms has more than 300K installations. As a marketing strategist, I handle the content and collaboration parts of the team. Besides, I also operate the deals and campaigns department for the products of the company.
I’m familiar with WordPress since 2019, and I’ve been attached to the community deeply by that time. I volunteered at WordCamp Sylhet 2023 as an Interviewer and attended WordCamp Asia 2023.
Apart from my working hours, I love to explore nature and meet different types of people around the globe.
Speaker Type: International
WordPress.org Profile: @premaanjum
Session Title: Trending solutions for conversion optimization and lead generation process
Session Description:
In my presentation, I’ll discuss how to optimize the lead generation process for more leads in recent and upcoming years, how to convert maximum conversion from potential leads, and the connection between these two.
So, what are the trending solutions to optimize the lead generation process for more leads in recent and upcoming years? Though there’re different types of suggestions depending on the lead categories. I’ll discuss some general ways that are suitable to collect all types of leads.
Now, to increase the conversion rate of your website from the potential leads, I’ll discuss a few points such as identifying buyer persona, finding areas of improvement, improving user experience, and more.
So, the connection between these two is simple. Lead generation is about attracting new potential customers for your website, whereas CRO is about optimizing your website that ensures the desired action from your users.
Session Type: Lightning
Presentation Language: English